Position Overview
The Senior Director of Marketing – University Partnerships is responsible for developing and executing strategic marketing initiatives to drive enrollment and engagement for EIM’s university-affiliated programs. This role requires a data-driven leader with a deep understanding of higher education marketing, strategic partnerships, and multi-channel campaign management.
Benefits :
Key Responsibilities
Marketing Strategy Development: Create and execute marketing plans that support university partnerships, driving enrollment and boosting brand awareness.
Collaboration with University Partners: Work closely with university partner teams to align marketing strategies, messaging, and campaigns to meet enrollment goals.
Campaign Creation & Management: Lead multi-channel campaigns (digital, content, email, paid media, events) to attract qualified leads and improve conversion rates.
Brand Messaging & Positioning: Develop clear, compelling messaging to set EIM’s programs apart in the competitive healthcare education market.
Data-Driven Optimization: Use analytics, market research, and performance data to refine marketing strategies and prove ROI.
Team Leadership: Lead and mentor marketing leader team, creating opportunities for collaboration and fostering innovative ideas.
Communication with Stakeholders: Act as the primary marketing contact between EIM and university partners, offering strategic insights and performance updates.
Full Oversight of Digital, Strategy, and Creative Teams: Lead and manage the digital, strategy, and creative teams, ensuring alignment and execution of marketing initiatives that drive success.
Collaboration with Admissions Team: Work closely with the admissions team to align marketing strategies and efforts, ensuring a cohesive approach to meeting enrollment targets.
Budget Oversight: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
Training & Development: Foster the growth of the marketing team by providing ongoing training, professional development opportunities, and mentorship to enhance skills and performance.
Advanced Marketing Reporting: Oversee in-depth marketing analytics and reporting, leveraging data insights to refine strategies, measure campaign effectiveness, and drive continuous improvement.
Marketing Technology Oversight & Innovation: Manage the marketing technology stack, ensuring effective utilization of tools and platforms while developing an innovation roadmap to enhance automation, personalization, and overall marketing efficiency.
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Qualifications:Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
8+ years of experience in marketing leadership roles. Higher education or health care education considered a plus.
Proven ability to collaborate with cross-functional teams and university partners to achieve marketing goals.
Skilled in brand messaging, positioning, and differentiating programs in competitive markets.
Proficient in data analysis and using insights to optimize marketing strategies and demonstrate ROI.
Leadership experience in mentoring and developing marketing teams.
Excellent communication skills for liaising with stakeholders and university partners.
Experience managing digital, strategy, and creative teams for aligned execution.
Strong budget management and resource allocation skills.
Knowledge of marketing technology and the ability to innovate and optimize tech stacks. Advanced analytical skills for in-depth reporting and data-driven decision-making.