Location: Remote
Company: Atlas Home Offer
About Us:
Atlas Home Offer is a dynamic real estate investment company dedicated to acquiring, renovating, and reselling properties. We are focused on scaling our inbound marketing efforts to generate high-quality leads and maximize our ROI. As we expand, we are looking for a skilled PPC Manager to join our team and drive our digital marketing initiatives.
Job Description:
We are seeking an experienced and highly motivated PPC Manager with a proven track record in real estate investing marketing. The ideal candidate will have deep expertise in managing Google Ads, Bing Ads, and YouTube Ads campaigns, with a strong understanding of the unique strategies required to succeed in the real estate investment industry. We need someone who truly understands PPC and can effectively manage campaigns without solely relying on automation. This position is fully remote.
Key Responsibilities:
* Campaign Management: Build, manage, and optimize Google Ads, Bing Ads, and YouTube Ads campaigns specifically tailored for real estate investing to drive serious revenue and maximize ROI.
* Keyword Research & Ad Copy: Conduct thorough keyword research and craft compelling ad copy that is both relevant and conversion-focused for real estate investment properties.
* Ongoing Optimization: Continuously monitor and optimize campaigns, focusing on manual bid adjustments, ad extension granularity, and day-parting improvements specific to the real estate market.
* Remarketing Strategies: Develop and implement effective remarketing campaigns using display, video, and search to bring visitors back and encourage conversions in the real estate investment space.
* Website Development & CRO: Collaborate with our team to ensure our website not only reflects our brand but is also optimized for conversions in the real estate market.
* SEO & Organic Traffic: Develop and execute SEO strategies backed by data and in-depth testing to improve organic traffic and conversion rates specifically for real estate investment properties.
* Competitor Research: Analyze competitors and market trends within the real estate investment industry to inform campaign strategies and stay ahead of the competition.
* Analytics & Reporting: Integrate analytics and CRM systems to track ROI, create custom reports, and provide actionable insights to drive continuous improvement.
* Ad Copy Testing & Optimization: Conduct A/B testing of ad copy to determine the most effective messaging and drive higher conversion rates within the real estate sector.
* Click Fraud Protection: Implement measures to protect against click fraud and ensure the integrity of our ad spend.
* Custom Reporting: Provide detailed reports on campaign performance, including insights on ROI, conversion tracking, and key optimizations specific to real estate investing.
Qualifications:
* Proven experience in PPC management with a focus on real estate investing marketing.
* Strong understanding of Google Ads, Bing Ads, and YouTube Ads, specifically within the real estate investment industry.
* Experience with SEO, CRO, and website development to support conversion rate optimization for real estate leads.
* Proficient in using analytics tools, CRM systems, and creating custom reports.
* Ability to manage budgets effectively and optimize bids manually based on data-driven insights within the real estate market.
* Excellent communication skills with the ability to work collaboratively in a remote environment.
* Strong organizational skills with the ability to manage multiple campaigns simultaneously.
* Experience with Facebook Ads is a plus.
How to Apply: To apply, please provide a Loom video (approximately 5 minutes) that includes:
* An introduction to your personality and experience.
* An overview of your success with PPC in other companies.
* How you feel you can help us achieve success in PPC marketing.
* Feedback on our website and your initial thoughts on strategies to improve our PPC efforts.