Job Description
Marketing and Brand Manager Location Hybrid remote in Madison, WI :
Job TITLE: Marketing and Brand Manager
Status: Full time - Hybrid
Reports to: CEO
What we're looking for: A motivated individual who wants to play a significant role in our expansion in the Madison and Milwaukee regions.
JOB SUMMARY: The Marketing Manager is a collaborative, mission-focused, and results-driven brand ambassador. This position is responsible for executing the organization's marketing and communications strategy.
Key objectives of the position: Increase brand awareness and turning that awareness into calls for action, and generate leads though through all marketing methods that are part of the marketing strategy.
ESSENTIAL FUNCTIONS:
- Ensure consistent Fearing's brand standards in all aspects of the organization.
- Manage social, digital and traditional media. Track, measure and report analytics.
- Develop collateral material, e-newsletters, blog articles, event materials, video, and presentations.
- Interview customers for the purpose of obtaining testimonials and then using them in our marketing efforts.
- Maintain the organization's website to keep it fresh and engaging.
- Generate media alerts and press releases and maintain relationships with media partners.
- Maintain and adhere to annual marketing budget.
- Maintain files and archives of collateral, marketing materials, photos and videos of Fearing's projects and events.
- Collaborate with the sales team to plan, promote, and support networking events.
- Other duties as appointed from time to time.
The Ideal Candidate will possess:
- Four to six years of related experience in marketing and strategic communications.
- Skilled at SEO and SEM implementation and maintenance, especially Google AdWords' campaigns and maximizing organic search awareness of Fearing's and its services.
- 1 year experience in adapting AI into the marketing to maximize effectiveness.
- One year of experience using WordPress for creating, updating, and maintaining websites on its platform.
- Two years of experience with managing ad campaigns and organic posts on Facebook, LinkedIn, YouTube and Twitter.
- Experience/understanding of the following or similar programs: Adobe, and Mailchimp.
- The necessary skills to create inhouse videos for marketing campaigns and training videos.
- Self-starter, able to perform and complete tasks independently. Be willing to learn new skills and motivated for continual improvement.
- Excellent writing skills, with experience creating materials such as annual reports, brochures, e-newsletters and appeals. Graphic design experience preferred.
- Excellent oral communication skills in one-on-one, small group and large group settings.
- Outstanding organizational skills and attention to detail; ability to manage multiple projects, meet frequent and/or demanding deadlines and be self-disciplined about work prioritization and time management.
- Demonstrate creative thinking skills.
- Valid driver's license and ability to travel often in the assigned territory.
- Associate degree in marketing at a minimum is required.
- Able to pass a background check and drug test.
COMPENSATION AND Benefits:
- Base salary based on experience.
- Paid Vacation
- Paid Holidays
- Paid Sick/Personal Days
- Health and Dental Insurance available
- 401k plan with company match available
- Flexible Spending Account (FSA) Available
- Accident Insurance Available
- Cancer Insurance Available
- Annual company provided stipend to spend towards employee designated charity.
- Free Chaplaincy services
If you are a creative thinker with a passion for marketing, we would love to hear from you. Please submit your resume and portfolio showcasing your previous work.
OTHER:
This is an abbreviated that covers a general overview of the position.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Schedule:
Ability to Relocate:
- Madison, WI 53714: Relocate before starting work (Required)
Work Location: Hybrid remote in Madison, WI 53714
Job Tags
Holiday work, Full time, Remote job, Relocation, Flexible hours, Shift work,