Job Description
- Plan, design, and execute email marketing campaigns to achieve marketing and business goals.
- Create engaging email content and newsletters with attention to brand voice.
- Segment mailing lists for targeted campaigns based on customer behavior, demographics, or preferences.
- Manage and maintain email marketing software (e.g., Mailchimp, Klaviyo, HubSpot, ActiveCampaign).
- Conduct A/B testing to optimize subject lines, content, and calls-to-action.
- Analyze campaign performance metrics (open rates, CTR, conversion rates) and report insights to management.
- Ensure emails comply with CAN-SPAM and GDPR regulations .
- Collaborate with design and content teams to create visually appealing and effective emails.
- Optimize email campaigns for mobile and desktop platforms.
- Work on drip campaigns, automated workflows, and lead nurturing strategies .
Job Tags
Permanent employment, Full time,